As a healthcare professional (HCP), you wear many hats, juggle countless responsibilities, and often put the needs of others above your own. While this dedication is admirable, it can also lead to burnout, overwhelm, and a sense of losing control over your own life. But what if 2025 could be different? What if this year, you set boundaries that not only protect your time but also allow you to show up as your best self, both at work and in your personal life?

As an athletic trainer, your days are a whirlwind of responsibilities. From injury prevention to patient care, to managing the fast-paced and often unpredictable demands of your environment, it’s easy to get caught up in the notion that you have to do it all.

We have come down from the high of job openings in January 2022 of nearly 12 million jobs, where that number represented double the amount of openings as there were unemployed people (5M). Whereas, in 2023, the numbers were about equal, at approximately 9M apiece. This year we see a slight skew in favor of job openings (8.9M) over unemployed persons (6.5M), suggesting that those looking for work are still in the better position.

Thankfully, after several years of rampant inflation that led to massive increases in cost of living, we see the first year where these numbers have moderated. Specifically, only a 3.2 % COLA adjustment for 2024, with most of the regions we staff in following a similar trend: San Diego = 3.8%, Napa = 2.4%, Sacramento = 2.9% and OC/LA = 3.4%.

In today’s episode, we’re talking about business scalability and sustainability, and how they both apply to the growth of a business. Are you creating a business that is sustainable for you in the long run? And are you also considering the scalability of your business model?

Today, we’re talking about the necessary legal components of running a business. Business legalities can feel daunting and looming, but this information is necessary and very straightforward. The more you know about business legalities before jumping in, the more you can prepare for and expect on your journey to business ownership.

On this season of the podcast, we’ve been discussing the transition from self-employment to business ownership. In today’s episode specifically, we’re moving the conversation toward the tangible steps you need to take to start your business.

Today, we’re discussing the relevance of performing market research and a competitive analysis for your business. Doing both can help you determine the viability of your business and give you a competitive advantage. When starting a business, you have to weigh the factors. What type of time, energy, and money will it cost you? What will it afford you?

In this episode, we discuss the various business entity types and which might be best for you as you venture out into starting your own business. What are the risks of continuing to operate as a self-employed person versus a business owner? With this information, you can decide on an appropriate next steps.

In another unprecedented year economically, we are yet again faced with the challenges that many are staring at, which is the loom of a pending recession alongside record-level inflation and unemployment rates. Industry-leading economists can't even agree with what is best to prepare for, so imagine our conundrum in attempting to identify ranges and forecasts for how best to move into another fiscal year.

As a result of so much potential uncertainty for what lies ahead, we relied on historical data to make our decisions for this upcoming year. Including monthly market research for each region we staff, as well as inflation and cost of living research conducted by the Bureau of Labor and Statistics.